RESEARCH PROPOSAL

November 11th, 2010

RESEARCH PROPOSAL:

 

             For my research project I have decided to focus on how Michael Jackson impacted MTV music videos. 

 In 1981 MTV was established.  They made music videos that would be shown on network TV all day long.  The problem MTV was having was finding marketable talent in the industry.  Lucky for them the 1980’s produced Michael Jackson and Madonna two icon figures who would change the music industry forever.  Michael Jackson was discovered as a young boy when he was in the band the Jackson 5.  A music producer thought Michael had rare talent on the screen.  The problem was that the executives at MTV were racists.  They did not want Michael to make a music video because he was a black man.  The executives made the excuse that black people could not afford to purchase cable TV so the audience who majority were white would not want to see a black artist on TV. 

My paper will focus on how Michael Jackson broke the color barrier giving every black artist the opportunity to make a music video.  The paper will introduce you to the Michael Jackson family, The Jackson 5, Michael Jackson’s big break, how he made thriller the best selling music video of all time, and of course how he changed the way music videos were made forever.

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